Prezzo: Life after the CVA

Prezzo chief executive Jon Hendry Pick-up speaks exclusively to MCA on the back of last week’s approval of the group’s Company Voluntary Arrangement. He talks about the further rollout of the group’s new restaurant design, with another 18 sites expected to be upgraded by the summer and discusses the focus on capturing customers in the right “moments and occasions”. He also addresses the issue of promotions, stressing that Prezzo needs to “earn the right to step away” from the discounting scrum.