Restaurants

McDonald’s acquires AI firm to drive personalisation offer

2019-03-26T07:59:00

mcdonalds chips

Source: Unsplash

McDonald’s has announced a deal to acquire artificial intelligence company Dynamic Yield, understood to be worth c$300m.

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this article.

Learn more about MCA here

Alternatively SUBSCRIBE for unrestricted access to all content. Contact us for more information