Brandwatch: Nando’s

Does anyone remember a time before Nando’s? Arriving on the UK fast-casual scene in 1992, the chicken chain has expanded from a single site in Ealing to nothing short of a national institution. Today, with well over 400 restaurants across the country, you can’t walk five miles without spotting Barcelos cockerel, and the brand is so rooted in youth culture that a British celebrity without a Nando’s black card is barely a celebrity at all. Just over 30 years since the business was founded in Johannesburg in 1987, consumers can now source their peri-peri fix in 35 countries across five different continents. Home to a large proportion of its over 1,200 outlets, the UK branch comprises one of the brand’s largest markets, and it doesn’t look like that’s about to change anytime soon.