Brand Watch: ZA by PizzaExpress

Za by PizzaExpress pizza slice

Following yesterday’s revelation that PizzaExpress is launching a new brand, ZA, taking it into the food to go sector, James Wallin takes a closer look at how the company looked to the past to create a new vision for the future.

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this article.

Learn more about MCA here

Alternatively SUBSCRIBE for unrestricted access to all content. Contact us for more information