Lumina: Challenging trading made worse by staff shortages

Lumina Intelligence’s Top Of Mind Survey shows that respondents believe that pre-existing recruitment challenges have been exacerbated by Brexit and the pandemic, with 93% of eating out professionals describing the current trading environment as being either challenging or extremely challenging. Yet the majority of those surveyed are expecting trading conditions to improve across the next 12 months. McDonald’s, Pret and Wagamama are admired brands that are making a success of tapping into key trends such as delivery, technology, sustainability and plant based foods.