BBPA CEO Emma McClarkin: ‘We have to get to pain point before government will listen’

The government’s communication with and about the industry “has slipped” and needs to be improved, MCA’s The Conversation has heard. Speaking at the event, British Beer and Pub Association CEO Emma McClarkin said that following the conclusion of the Eat Out to Help Out initiative in August, there was a “distinct shift” in government’s consultation and dialogue with the industry, so now “it’s almost like we have to get to pain point before they’ll start to listen to us.”