Coca-Cola hopes a new global advertising campaign will increase momentum in 2006.
The soft drinks giant’s new slogan is “Welcome to the Coke side of Life".
It has introduced the new catchphrase after struggling to recreate its iconic slogans of the 1970s and ‘80s.
The Financial Times reports the company is confident it can maintain its recovery and that it is planning bolt-on acquisitions.
Financial Times 31/12/05 page 19
