Wingstop UK has opened its largest site to date at London’s Westfield Stratford City.

Located opposite the shopping centre’s World Food Court, the new restaurant spans 5,000 sq ft, hosting over 160 covers and creating 140 jobs.

Westfield Stratford marks a key milestone for Lemon Pepper Holdings, the master franchisee for Wingstop UK, which continues to expand across the country as it looks to open its 50th site later this summer.

The wing concept aims to build relevance and authenticity in the UK by partnering with brands that resonate with its core Gen Z customer base, such as JD Sports, Gymshark, Foot Asylum, and TikTok. It has collaborated with rapper Stormzy in the past, and hosted grime star D Double E as well as a showcase of young MCs and performances from Victory Lap Studio at the Westfield Stratford launch party.

Last week, Wingstop UK was named the fastest growing restaurant group in the country for the second consecutive year by The Sunday Times 100. The brand has seen 122% revenue growth over the past 12 months and is set to complete a year of record expansion, with 15 new openings planned by the end of 2024.

Tom Grogan, co-founder of Lemon Pepper Holdings, said: “Today marks a big day for us - this opening is not only our largest, but also one of three openings in four weeks. Where else better for us to be reaching customers than in the UK’s most popular shopping destination? It has been great to work with the team at Westfield Stratford City to make this happen and we are excited to offer our bold flavours, seasonings and limited edition milkshake cup designed with Slawn to hungry shoppers.”

Chris Betts, general manager at Westfield Stratford City, said: “Wingstop is set to be a favourite among our visitors and will be a fantastic addition to the casual dining options on offer at Westfield Stratford City. Wingstop’s unique flavour profile and commitment to high-quality, freshly prepared food align perfectly with our goal to provide exceptional dining experiences. We’re confident that this new location will not only satisfy the cravings of Wingstop fans but also attract new guests eager to explore the bold tastes and vibrant atmosphere that Wingstop is known for.”