Honest Burgers co-founder Phillip Eeles: 'Let’s innovate, let’s be nimble, and let’s crack on'

For countless operators across the sector, the extent of their ambition through the coronavirus crisis amounts to one thing – surviving. And rightly so. Faced with a three-month closure and a complete collapse in like-for-likes overnight, even to survive this period would be no mean feat for many businesses. But as co-founder Philip Eeles tells MCA, Honest Burgers isn’t one of them.