Getting a taste for New Product Development

Regardless of their industry, innovation is widely recognised as the lifeblood of organisations. If we focus on new product development (NPD), then MCA’s Menu Tracker analysis for Spring/Summer 2019 shows that it is getting ever more prevalent. Looking at over 8,000 dishes across over 110 operators in the London region, over 600 were flagged as ‘new’ on menus. This equates to 8%, significantly higher than the 4% and 6% seen in previous years.