A TV advert for Kentucky Fried Chicken has caused a stir in China.
It showed an aged Taoist monk declaring that a chicken burger is a "masterpiece".
The character is based on Fu Qingzhu, who helped defend China against invaders in the early 17th century.
But angry critics accused KFC of showing a lack of respect for Chinese culture.
Taoists themselves have ridiculed the KFC commercial – for they are invariably vegetarians.
The Independent on Sunday 23/07/06 page 42
