Restaurants

Burger King UK embraces being a 'follower not a leader'

By 2020-02-03T08:57:00

Hostech 387

Burger King UK has “embraced being a follower, with an ambition to be a fast one” Tim Love, the brand’s digital marketing manager told delegates at MCA’s Hostech event this week.

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this article.

Learn more about MCA here

Alternatively SUBSCRIBE for unrestricted access to all content. Contact us for more information