AlixPartners: Necessity is the mother of invention

Relief, excitement and anxiety seem to be the overriding emotions emanating from hospitality operators since the government finally confirmed that 4 July is the date pubs and restaurants bring up the shutters after three months of inactivity. According to the latest weekly Hospitality Leaders Poll by MCA/HIM, exactly 50% of respondents are set to grasp that opportunity and reopen this coming weekend. The pent-up demand that exists from the public to eat and drink out has been highlighted by the volume of bookings many operators have already taken.