All QSR (Quick service) articles – Page 36
-
News
Brand simplicity remains key
McDonald’s, Starbucks and Pizza Hut are among the brands that are perceived by consumers as offering simplicity and improving the lives of customers, according to a new international survey.The survey by international consultancy firm Siegel & Gale questioned 6,152 people in China, Dubai, Germany, India, Saudi Arabia the UK and ...
-
News
McDonald’s enjoys good August
McDonald’s has delivered another set of strong monthly global comparable sales results in August.The operator, which recently announced the promotion of UK boss Steve Easterbrook, posted a 4.9% increase in the key performance indicator last month.Total systemwide sales in a constant currency increased by 6.2%.US comparable sales increased 4.6% for ...