Sean Donkin: ‘Profit-seekers are running out of puff’

The Inn Collection Group saw a year of record growth in 2020. Throughout the year, the Alchemy-backed business acquired eight freehold properties, bringing its total estate to 19 sites, and managing director Sean Donkin tells MCA that it was able to grow so aggressively because of one major contributing factor: the pandemic. “It has enabled us to focus on acquiring new sites and made additional opportunities available,” he says. “But it’s not necessarily because of people going under, it’s people running out of puff and fight”.