Crafting success in the wet-led sector

Ei Group’s Craft Union model has grown to more than 250 sites in under four years, and now has its sights set on London, where it expects to have 40 pubs by the end of next year. James Wallin speaks to operations director Frazer Grimbleby about further expansion, managing the balance between EiG’s tenanted and managed estates and the potential for a food offer within the Craft Union model.