Chestnut Group has acquired independent wine specialist Bijou Wine Merchant, marking a significant step in the East Anglia-based pub and inn operator’s regional growth strategy.
Norfolk-based Bijou brings with it a wealth of knowledge and passion for the wine industry, and is known for its selection of premium wines, customer service, and partnerships with award-winning vineyards, according to the group.
The team brings with it over 50 years of wine trade experience, and will operate as part of Peter Graham Wines, which was bought by Chestnut in 2023.
This acquisition represents the coming together of two heritage wine brands, placing Chestnut in the position of being able to cater for much of East Anglia’s independent wine demand.
Philip Turner, founder and CEO of Chestnut, says the move demonstrates the company’s commitment to the wine arm of its growing regional business.
“This acquisition represents the coming together of two fantastic Norfolk heritage brands, both of which have built up a solid reputation, placing us in the enviable position of being able to cater for much of East Anglia’s independent wine demand. We are committed to building on that success and providing a platform for further growth as one team under the Peter Graham Wines wholesale brand.”
“Over the last year we have been building on the acquisition of Peter Graham Wines, which will see the launch of The Bottle Shop in a few of our properties and an online offering in 2024. We look forward to working with the team at Bijou and learning from their experience in this sector.”
Gordon Hall, chairman of Bijou, will be staying on to provide continuity.
He commented: “Chestnut and Peter Graham Wines are the perfect guardians of our team and customers, and the perfect partners to continue the Bijou journey.”
“I have always admired the company’s commitment to the highest standards of quality and service and know the legacy we have built over the years will be in safe hands.”
Speaking to MCA in April 2024, Philip Turner said the group has renewed its focus on accommodation, as it has bolstered food and drink sales while becoming a major channel of revenue in its own right.
The 17-strong operator has traded exceptionally well this year, with accommodation sales up 12% in 2024 so far vs 2023, he revealed.
