At 21, I started a company to help brands reach Gen Z through influencers.
By 27, I had grown the company to 80 people with more than half the company under 25.
This provided me with a unique insight into not only how to reach them but also how to hire and retain the best talent.
The truth is, there are tons of misconceptions about Gen Z:
They’re lazy.
They’re entitled.
They don’t want to work.
In my experience, that’s not true. What is true is that the old way of working and management doesn’t translate nearly as well.
Here are my tips on managing and understanding Gen Z to get the most out of them.
1. Expect them to be demanding
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