All McDonald’s articles – Page 50
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News
Brand simplicity remains key
McDonald’s, Starbucks and Pizza Hut are among the brands that are perceived by consumers as offering simplicity and improving the lives of customers, according to a new international survey.The survey by international consultancy firm Siegel & Gale questioned 6,152 people in China, Dubai, Germany, India, Saudi Arabia the UK and ...
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Costa king in £5bn UK coffee market
Whitbread’s Costa has become the new market leader within the £5bn UK coffee shop market, according to an authoritative new report.Allegra Strategies’ annual Project Café10 UK survey states that with 1,175 outlets and £462m in annual revenue, Costa is now the UK’s favourite coffee shop within the 14,000-plus strong sector.In ...
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News
Money off deals weakening eating-out brands
The continuing use of discount vouchers threatens to weaken eating out brands, a leading analyst has warned.Speaking at a breakfast briefing, Horizons managing director Peter Backman said charging the full price for a meal out will become more difficult for restaurant and pub operators as diners become increasingly accustomed to ...
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News
McDonald’s enjoys good August
McDonald’s has delivered another set of strong monthly global comparable sales results in August.The operator, which recently announced the promotion of UK boss Steve Easterbrook, posted a 4.9% increase in the key performance indicator last month.Total systemwide sales in a constant currency increased by 6.2%.US comparable sales increased 4.6% for ...
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Only 17% of diners use discount vouchers
The value of discount vouchers in the eating and drinking out sector was put into question today after a new study found that only 17% of customers take advantage of the offers.The QuickBite research from market analysts Horizons revealed that the majority of customers (55%) do not base their decision ...