All McDonald’s articles
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Analysis & Insight
How drinks are the focus of innovation in QSR
Launches like KFC’s Kwench and McDonald’s CosMc’s underscore how beverages are more than just add-ons, but a core strategy for driving growth, differentiation, and customer engagement
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News
McDonald’s faces backlash over new Cheltenham site
The fast food giant is facing opposition from 15 schools and a college over its planned restaurant in Cheltenham’s former TGI Friday’s site
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News
McDonald’s names UK as one of most ‘challenged’ markets
The company’s Q4 results were partly offset by negative comparable sales in some markets, led by the UK, with new initiatives implemented to drive performance
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News
BMJ investigates McDonald’s planning practices
A British Medical Journal (BMJ) investigation has found that McDonald’s has successfully overturned multiple council planning refusals in the UK by citing its healthier menu options and community contributions in appeals
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News
McDonald’s drops diversity initiatives after pressure from ‘anti-woke’ activist
In a seperate development, the fast-food chain said it would no longer set “aspirational representation goals” and will end its requirement for suppliers to make a diversity, equity and inclusion (DEI) commitment
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News
McDonald’s accused of being a ‘hotbed of harassment’
Amid fresh allegations of sexual harassment, McDonald’s UK CEO Alistair Macrow insisted the brand had taken action and strengthened standards during questioning in parliament
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News
UK drives dip in international sales at McDonald’s
The fast food giant said customers in the UK were “continuing to be more intentional” with spending, leading to a decrease in international operated markets of 2.1%
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News
McDonald’s UK reports significant drop in profit after tax
Profit after tax at McDonald’s Restaurants Limited was £35m in 2023, down from £129m the previous year, despite an increase in turnover
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Weekend Press
If you want to make fat profits… Take a bite out of these fast-food giants
Change is on the menu for McDonald’s, Starbucks and the other players in the fast food market, This is Money reports
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News
McDonald’s at 50: ‘We’re proud of what we’ve delivered’
The fast food brand has had a cumulative £94.45bn gross value added (CGA) impact on the UK economy since it entered the country 50 years ago, according to a report marking its anniversary
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Interviews
McDonald’s UK: ‘We still have a lot to learn’
The chain is keen to trial a variety of different formats across its estate, with its recently launched ‘Drive To’ restaurants well received by customers
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News
McDonald’s to open 200 restaurants across UK&I
Part of a £1bn investment by the chain and its franchisees, the new stores will be rolled out over the next four years as McDonald’s celebrates 50 years in the UK
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News
McDonald’s sees global comparable sales drop
The 1% decline was driven by negative comparable sales across all three segments in Q2 2024, reflecting a drop in demand in China and the impact of the Middle East war
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News
McDonald’s: ‘Headwinds more significant than anticipated’
The fast food giant expects ‘moderated’ top line growth this year, but continues to invest in its loyalty scheme, a new and more ‘satiating’ burger, as well as the rollout of beverage-led concept CosMc’s
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News
McDonald’s buys back 225 Israeli franchise restaurants
The US fast-food chain has been subject to boycotts and protests since franchise owner Alonyal announced it would be donating free meals to the Israeli military
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News
McDonald’s blames global outage on third party
The chain said the global outage happened during a “configuration change” and stopped stores taking orders in the UK, Australia and Japan - amongst others
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News
McDonald’s trialling bigger burgers
The fast food giant sees significant opportunity to roll out ‘more satiating’ burgers to its menu, according to CFO Ian Borden
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News
In pictures: McDonald’s unveils new staff workwear collection
The new line gives team members the chance to create a personalised style with the choice of classic and tailored fits, and marks the first time the brand has made changes to its uniform since 2016
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News
McDonald’s UK increases market share in breakfast
Expanding Saver meal deals and enhancing the value proposition has driven growth in an earlier day part, while the UK also continues to build on success in the chicken category, according to CEO Chris Kempczinski
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Interviews
McDonald’s Rising Star wins praise for her selfless approach
Chief restaurant officer Gareth Pearson praises the company’s director of operations UK&I, Mel Harrison, for her unwavering commitment to developing people and the business, in the latest in a series of finalists’ profiles for MCA’s Hospitality Awards