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All Marketing articles
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Analysis & InsightGetting social - the risks and rewards
As Chancellor Rishi Sunak grinned next to an unnecessarily large bag of Yorkshire Tea and Jacob Rees-Mogg threw caution to the wind in clutching a single walkers crisp, social media managers everywhere groaned in solidarity. “Look how relatable we are,” called the two men, “so normal!” Within minutes, Twitter warriors throughout the country were primed for battle. Yorkshire Tea, Walkers and Pringles (which committed the crime of simply sitting, unopened, on Reese-Mogg’s desk), were immediately inundated with online abuse.
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Analysis & Insight
The future of restaurant marketing: Are you ready?
The role of the restaurant chief marketing officer (CMO) has never been easy—and it’s not getting easier, argues Oliver Page, principal at Deloitte Digital, Deloitte Consulting LLP in the US
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NewsFounders’ Forum Focus: How to market your business on a shoestring
Tapping into current social media trends is one of the key ways that fledgling start-ups can be creative when it comes to marketing on a tight, or non-existent, budget, delegates at MCA’s Marketing Conference were told yesterday (7 December).
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Analysis & Insight
Polarised politics, value signalling and the new rules of branding
The current political and social environment has created a totally new context for brand values and ethics to operate in, argues Paul Flatters of the Trajectory Partnership
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News
Consumers believe content created by brands is just clutter
Some two-thirds of the content created by the world’s leading 1,500 brands is “just clutter
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Analysis & Insight
Nuke everything and start again
New Year is a great time to start to think differently in all areas for your business. Hopefully some of the downtime (if you manage to have any) will give you a chance to reflect on the year and get planning while everyone else is partying
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News
M&B appoints PR agency to help ‘reposition’ Harvester
M&B has appointed PR firm Threepipe as its new consumer agency for its Harvester chain, as its looks to “reposition” the brand
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NewsPho successfully targets millennials with Snapchat campaign
Pho completes two-week Snapchat campaign to increase brand awareness amongst millennials
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News
Costa to kick off Never a Dull Cup campaign
Costa is preparing to kick off its Never a Dull Cup campaign this weekend – which the coffee shop chain says is its ‘biggest ever’ push
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News
Subway launches ‘Keep Discovering’ campaign
Subway has unveiled a new brand platform ‘Keep Discovering’, which aims to “celebrate the brand, drive reappraisal and increase frequency” within the key millennial target audience
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News
Subway launches Q1 activity with Subcard competition
Subway has announced a range of activities aimed at driving traffic into stores during Q1
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Analysis & Insight
How should brands work with Millennial influencers?
Tanya Korobka is Founder of Lucky Attitude, the leading Millennial marketing and workplace blog in the UK. Here she shares her thoughts on Millennial social influencers and how brands should approach working with them
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NewsMcDonald’s launches youth channel
McDonald’s has launching a youth-targeted channel fronted by British vloggers Gabriella Lindley and Oli White
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OpinionLickin’ KFC back into shape
Year after year the public taste for KFC saw sales climb ever upwards, until in 2013 a storm of factors reversed that process. Ruth Williams hears how a new marketing approach set about the task of rebuilding the brand
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NewsChipotle launches interactive ingredients game
Chipotle has moved to highlight the differentiation between the ingredients it uses versus its competitors with the launch of a new initiative
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NewsSubway urges customers to “stay picky”
Subway has launched a new marketing campaign encouraging their customers to embrace their inner pickiness
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NewsPho launches new campaign to highlight freshness
Pho has launched a new campaign called Fresh As Pho to remind customers how fresh its food is
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NewsFuller’s win top marketing award
Fuller’s was named overall winner at the inaugural Beer Marketing Awards last night for its London Pride - ‘Made of London’ campaign
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News
Domino’s launches ‘Tummy Translator’ app
Domino’s Pizza has launched its latest mobile innovation – in the form of The Tummy Translator app
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NewsBusaba Eathai sets out “benchmark for mobile loyalty”
Busaba Eathai has seen a 2.4% rise in average spend per month and a doubling of daily transactions through the use of its new loyalty application