A new band of undercover “mystery shoppers” are providing retail intelligence on behalf of pollsters, retailers, regulators and market researchers.
The incognito reviewers are ordinary people paid to sample goods or services at pubs, restaurants, hotels or nightclubs and report back to their employers, usually via an agency such as www.retaileyes.co.uk.
The Independent On Sunday 10/6/07 page 22 (Money)
