Innovation

Functional power: Brands tap into growing demand for energy drinks

By 2024-06-25T06:44:00

@adashandasplashxBubbleologyMay2024-13

MCA explores the trend of caffeinated functional drinks as Bubbleology and Kaspa’s experiment with new Red Bull infusions, while US chains such as Starbucks and McDonalds gear up to enter into the space with new product innovation

 

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