All Honest Burgers articles
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News
Openings of the week
MCA rounds up this week’s biggest openings stories, featuring Honest Smash + Grab, Hickory’s, BrewDog, Urban Pubs & Bars, and more
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News
Honest plans to quadruple business
The 39-strong burger business, which reported £56.4m turnover last year, wants to grow by a multiple of four by 2030
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News
Honest to launch Smashed concept at Liverpool Street Station
The premium burger group will relaunch its restaurant near London’s Liverpool Street Station later this year as the first site under its new QSR concept
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News
Honest CEO joins Espresso House
Thomas Kelly, who remains at Honest Burgers as chairman, is leaving to run the Nordic 500-strong premium coffee shop group
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News
Honest Burgers CEO becomes chairman
Former McDonad’s executive Thomas Kelly moves to the new role just eight months after joining the burger brand, with CFO Matt Brandon becoming interim CEO while a replacement is found
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News
Honest Burgers reports record-breaking delivery sales
The Active Partners-backed better burger brand has grown delivery sales by 22% on a like-for-like basis over the last six months
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News
Honest Burgers sees double-digit sales growth
Honest Burgers has seen like-for-like sales growth of +23% for the year ended January 2024, primarily driven by increased transactions with customers.
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News
Honest reports double-digit sales growth in December
The strong performance has continued into 2024 with 12% like-for-like growth versus January 2023
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Analysis & Insight
Could meat on the menu save the vegan fast food sector?
Plant-based QSR brands are struggling in a space once hailed as the next big thing. Now some are putting meat on the menu
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News
Honest Burgers appoints new CEO
Thomas Kelly was previously McDonald’s CEO in Finland and Sweden, and more recently global executive director at Costa Coffee. He replaces Frank Hayes, who has stepped down as CEO of Honest to pursue other opportunities
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News
Honest Burgers: HMRC chasing crowdfund cash
CEO Frank Hayes has suggested HMRC may have been overzealous in slapping the business with a winding up order after becoming aware it had recently raised £3m via crowdfunding
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News
Honest Burgers clashes with the taxman over bill
The business was slapped with a winding-up petition by the taxman last week after talks to agree a “time to pay” arrangement collapsed, The Sunday Times reports
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News
Honest Burgers closes crowdfunding after raising close to £3m
The crowdfund will accelerate the chain’s ambitions to build its presence in regional cities, as well as launch new QSR format Honest Smashed.
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Interviews
Honest Burgers: ‘We have QSR firepower’
As the burger brand launches a crowdfund to support its new premium QSR concept Honest Smashed, CEO Frank Hayes explains how the new format is built for speed and maximum output to compete with the likes of Five Guys and Shake Shack
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News
Honest Burgers seeks investment for QSR spin-off
Off the back of its smashed burger product, Honest is tapping up customers for funds on Crowdcube, in the hope of taking on bigger burger brands
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News
Honest Burgers appoints Lee Nixon as ops director
Former Ole & Steen MD Nixon joins the Active Partners backed burger chain following his departure from the Danish bakery chain in April
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Interviews
Honest Burgers ready to grow in the regions
CEO Frank Hayes tells MCA the brand has the right management team in place to operate well in excess of its current 44 locations, and will pursue an evolved property strategy with regional openings
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News
Honest Burgers proposes to scrap paid breaks
The Active Partners-backed business has said it was “frankly a mistake” to introduce paid breaks during Covid – and one it could no longer afford.
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News
Active Partners gives Honest Burgers fuel for growth
The investor supported the burger brand’s plans for two new sites with additional funding of £1.3m last year
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Analysis & Insight
Plant-based PR: The value of the vegan burger
MCA examines the trend for plant-based only restaurants, their commercial viability, and value as a PR opportunity for bigger players