On the morning of August 5, 2022, a small queue formed outside Primark on London’s Oxford Street for the latest drop from a hot new label. That label was Greggs.
New chief executive Roisin Currie, then three months into the job, was among the first to cross the threshold and get her hands on Greggs-branded bucket hats, sliders and Grocs.
Grocs, in case you’re wondering — and you probably are — are Greggs-branded Crocs-like shoes. Since the limited-edition range at Primark sold out, they have been changing hands on eBay for upwards of £30, or five times their original price.
To read the full story in The Times, please click here.
