Pure has launched a new business catering service - Food for Business.
The new B2B offering will provide catering for meetings and events, a range of workplace feeding options and a new, wholesale range of longer-life Pure products.
The healthy food-to-go operator has stores across central London and has seen growth in its meeting catering service over the last few years – where it already has clients including Amazon, Chanel and lululemon. This has led to the introduction of a more comprehensive range of services to “meet every business need.”
Spencer Craig, co-founder & CEO said, “We are on a mission to make meetings magic, events extraordinary and workplaces wonderful.
“We’ve been serving catering at meetings for over a decade. These years of experience - combined with listening to our customers - has led to the development of our new division, Food for Business.
”We know that good food is good for business. The Pure team has done an incredible job to develop a wider range of services to get Pure into the hands (and mouths!) of as many people as possible.
“From our research, the demand for what Pure offers has never been clearer. Whether it is a weekly client catch-up, a monthly board meeting, a large conference, a company that wants to feed its team every day or an event that needs longer-life product, Pure now has the solution for it all.”
Pure currently operates from 19 sites in London, and achieved £20m in revenue in 2022, with Craig looking to boost this figure by another 30% In 2023.
It revealed plans to restart growth last year after its high street and travel hub-focused estate suffered significantly during the pandemic, leading to the business undergoing a CVA in 2020.
Craig told MCA in February 2023 that Pure had seen a strong return to trade despite the impact of rail strikes on its core commuter customer.
“We believe the long-term view is positive, so we are happy to move ahead and start making investments on that basis,” he said, adding that the business is looking forward to “carefully planned and executed growth” with a few sites in the pipeline.
