Leon co-founder John Vincent has launched a sustainable clothing and food venture.
The Times reports the co-founder of the food-to-go chain has teamed up with Stuart Trevor, co-founder of fashion retailer All Saints, to launch a new venture which they hope will be bigger than their previous companies.
The new venture, known as Stuart Trevor, will sell upcycled vintage clothing and new items using ‘deadstock’ fabrics – surplus fabric that is usually destroyed.
The food offering will be introduced in the new year.
According to Vincent, the plan is to self-finance the business and expand into retail after experimenting for the first 12 months.
He sold Leon to EG Group in 2021 in a deal valuing the 70-strong chain at c£100m, receiving £13m for his 15% stake.
“It’s one of my lessons from Leon. I wish I had retained more ownership of it,” Vincent told The Times.
The pair opened a pop-up in central London last week and will begin selling their upcycled fashion and plant-based food range in former department stores across the capital after trading for a period online.
“Both of us want to build something bigger than Leon or All Saints,” Vincent said. “We think there’s a massive space for a business that does sustainability properly.”