All Experiential leisure articles
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InterviewsFlight Club prepares loyalty launch and next-gen tech rollout
The social darts pioneer is preparing to launch a new loyalty programme, supported by a next-gen tech platform designed to enhance the customer journey and drive repeat visits
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NewsPuttshack and Topgolf founders to launch new venture
Poolhouse – the new competitive socialising concept from the Joliffe brothers – has secured $34m in funding from investors, with the first site to open near London Liverpool Street station later this year.
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InterviewsRoxy Leisure targets four more openings this year as Holborn site confirmed
The experiential leisure brand expects to open four to five new UK sites in 2025, marketing director Joel Mitchell reveals to MCA
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InterviewsSixes sharpens gamification and partner-led growth strategy
The experiential cricket concept is sharpening its brand positioning with an increased focus on gamification, partnerships, and enhancing customer experience
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NewsIn pictures: Lane7 launches biggest site yet in Milton Keynes
The venue has 14 boutique bowling lanes, as well as a roller rink, bumper cars, playground, golf simulators, beer pong, karaoke rooms, pool, darts, retro-gaming stations and arcade games
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InterviewsMCA Introduces… BLOODsports
From LA dive bars to Tokyo deathmatch venues, MEATliquor founder Scott Collins has channelled his love of underground sports ’watching bars’ into his latest venture, BLOODsports
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NewsSwingers to shutter original City venue
The experiential leisure operator will close its City of London venue on 22 March 2025 due to a planned redevelopment of the site
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InterviewsLane7: ‘We’re looking to grow all three brands’
The experiential leisure operator will open a further seven sites this year, with plans to expand the Gutterball and Level X concepts as well
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InterviewsRed Engine: ‘UK will always be a hotbed of opportunity for us’
As the experiential leisure business enters its tenth year, founder Steve Moore speaks to MCA about the evolution of the sector, future growth opportunities and how competition only pushes the Flight Club and Electric Shuffle operator to be better
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NewsLane7 set to expand in UK and strike overseas markets
The boutique bowling alley operator is pushing ahead with international growth despite soaring costs, The Times reports
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NewsXP Factory delivers double-digit growth
The experiential leisure businesses achieved strong like-for-like growth across its Escape Hunt (+14.3%) and Boom Battle Bar (+17.4%) brands during the Christmas and New Year period
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NewsSixes team launches baseball concept
Moonshot has opened in Westfield London with a vision to bring the “electrifying spirit of baseball culture” to the UK, with an Americana inspired hospitality offering and live sports
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NewsIn pictures: Archie’s Atomic at Trafford Palazzo.
The £3m experiential leisure concept features a bright pink roller rink, an arcade filled with SEGA’s latest games, a private gaming vault, and dedicated party spaces
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NewsLane7 to introduce immersive Moment Factory games
Launching this autumn, Lane7 Birmingham will be the first to offer two ‘augmented games’ playgrounds, featuring interactive, tracking and projection technologies
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NewsSwingers adds to international pipeline
The crazy golf concept will launch in Boston with Tavistock Restaurant Collection in 2025, following sites in Dubai and Las Vegas in 2024
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NewsState of Play seeks to accelerate growth via franchising
The Bounce and Hijingo operator is looking for experienced franchise partners to grow nationally and internationally
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NewsAdam Breeden steps down from State of Play
The experiential leisure entrenepeneur, who co-founded Bounce, Puttshack and Flight Club, is focussing on other ventures including F1 Arcade
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InterviewsBig Fang Collective to launch new concept
The business is also aiming to grow its Golf Fang estate to 12, with an eye on London, Nottingham, Leeds, and Manchester, CEO Natasha Waterfield tells MCA
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InterviewsImbiba ‘obsessed’ with the longevity of experiential leisure
Managing partner Darrel Connell tells MCA that, like casual dining, experiential leisure concepts must update and evolve to remain relevant to consumers
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InterviewsBoom Battle Bar: ‘The aspiration is to open many more’
Richard Harpham, CEO of parent company XP Factory speaks to MCA about the long-term growth plans for concept, the development of its food offering and why Boom Battle operates in a sweet spot