200 Degrees has entered the market for premium automated coffee machines with the installation of its first Coffee 2GO unit.
The Midlands-based coffee shop operator recently unveiled the first of its units at a Student Roost accommodation block in Nottingham.
The ‘barista in a box’ machine is described as the ideal solution for spaces without the room or the requirement for a full people-led coffee shop offering.
Operating on a rebate model that requires no outlay from businesses upfront, it offers quality coffee at the touch of a button, according to 200 Degrees.
The operator is able to roll out the solution in a variety of locations across the country.
200 Degrees has expanded to 21 sites across the UK and also serves over 500 wholesale clients.
Will Kenney, commercial director for 200 Degrees, said: “The quality of our offering is what drives us to reach more people. There are so many scenarios where a cup of 200 Degrees coffee can make your day that little bit better – whether you’re working, studying, on the move or relaxing. By providing even more opportunities for people to enjoy our coffee, we’re one step closer to eradicating bad coffee from all walks of life. The machine looks pretty slick too.”
Dwight Heath, senior operations manager at Deakins Place, Student Roost, said: “It’s been a great experience working with 200 Degrees to provide their much-loved coffee to almost 2,000 Student Roost residents in Nottingham. We’re always looking at ways to expand our services to improve the living experience for our residents, and having a Coffee 2GO unit is the perfect opportunity for our residents to enjoy a speciality coffee while studying or meeting friends for a catch-up in our amenity spaces. The 200 Degrees team installed the unit and trained our team members how to use it free of charge. The response from residents has been nothing but positive and we can’t wait to see them using the Coffee 2GO unit to fuel their day.”
