All Burger King articles – Page 7
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Analysis & InsightMark out of ten: Peely Peely Appealing
In his latest column for MCA, Mark McCulloch – the brand and marketing guru behind Supersonic Inc – considers McDonald’s Peely Peely TV campaign, as the fast food operator slowly ditches their most famous game-paign and goes more McDigital.
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NewsDodo Pizza hires Sweeney to lead UK development
Dodo Pizza, the Russian c450 strong brand, has hired David Sweeney, formerly of Burger King, Papa John’s, to lead its development in the UK, MCA has learnt.
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Analysis & InsightBurger King – Still in McDonald’s shadow?
Eighteen months after Bridgepoint acquired the UK master franchise rights for Burger King, how is the brand performing in its long-fought rivalry with McDonald’s? MCA market insight director, Steve Gotham, looks at what consumer data can tell us.
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News
Impossible Foods seeks fresh investment
Impossible Foods, the US imitation meat company, is looking to raise fresh funding to increase its production capacity, after striking a distribution deal with fast-food chain Burger King.
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Analysis & InsightWhat’s vision got to do with it?
Scooping the headline honour at last week’s Retailers’ Retailer of the Year awards, Jane Holbrook talked about her vision during her tenure at Wagamama to make it the best employer in the sector. On the back of this, MCA market insight director, Steve Gotham, delves into the art of creating a vision statement and how leading brands across the sector have expressed theirs.
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Analysis & InsightFamily friendly winners unveiled
By 2045 one in seven UK residents will be over the age of 75, with the inevitable impact on the spread of generations being catered for by the hospitality sector. MCA’s market insight director, Steve Gotham, looks at which operators are best placed to appeal to a multi-generational family.
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OpinionMark out of 10: KFC
Mark McCulloch – the brand and marketing guru behind Supersonic Inc – gives his latest take on a marketing campaign by a prominent operator. Today he looks at KFC’s offer to open 300 of its kitchens up to customers, issued via a sponsored tweet.
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NewsAnalysts corner: Hargreaves Lansdown on Just Eat
Three months after it dropped out of the FTSE 100, Just Eat is due to re-join it. Hargreaves Lansdown gives its thoughts in its readmission.
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OpinionMark Out of 10: What’s the beef?
Mark McCulloch – the brand and marketing guru behind Supersonic Inc – gives his latest take on a marketing campaign by a prominent operator. Today, he looks at how Burger King capitalised on McDonald’s loss of its Big Mac trademark with a campaign, mocking up a Big Mac-inspired menu. Is BK’s bare-faced cheek to be admired or should the company be more focussed on promoting its own USP?
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News
Just Eat delivers 500 millionth UK order
Just Eat has announced that it has achieved its 500 millionth UK order.
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NewsWelcome Break: the focus is on brands and new technology
UK consumers are “wedded to brands” when it comes to food to go in travel hub locations, John Diviney, CEO at Welcome Break told delegates.
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Analysis & Insight
Going Global: Enter the dragon
In the latest in his series of Going Global columns for MCA, international franchising expert Jasper Reid looks at the prospects for eating-out brands targeting the Chinese market.
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OpinionWaxing lyrical about new GK boss
Yesterday saw the long-awaited revelation of who will replace Rooney Anand as chief executive of Greene King, with Merlin’s Nick Mackenzie set to join as chief executive in May. James Wallin looks at Mackenzie’s background, gauges initial reaction to his appointment and asks what will be at the top of his in-tray.
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NewsGK announces Rooney Anand’s successor
Nick Mackenzie, of Merlin Entertainments, is to succeed Rooney Anand as chief executive of Greene King.
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NewsHancock’s signs on sixth site of 2018
Hancock’s, the American Kitchen & Bar concept, has secured a seventh site, with an opening due at the St James Centre in Dover early next year.
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Analysis & InsightStudy claims restaurant and pub dishes unhealthier than fast food
A study by the British Medical Journal has suggested food served in pub and restaurant chains is unhealthier than that of fast-food chains.
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NewsUrban Fresh signs up for Lakeside Triangle
Urban Fresh, the two-strong burger and fries concept, is opening a third site, in Doncaster’s Lakeside Triangle development.
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NewsEagle Eye expands into QSR with Burger King contract
Eagle Eye, the digital loyalty company, has signed a three-year deal with the Bridgepoint-backed Burger King UK – its first quick service restaurant (QSR) customer.
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NewsBigfoot Pub Co takes on new Laine's pub
Bigfoot Pub Co, the Brighton based craft beer pub operator, has taken on another site, The Hampton Arms, MCA has learnt.
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NewsJollibee eyes Manchester, Liverpool and Birmingham next
Jollibee, the Filipino fast food chain, will launch sites in Manchester, Liverpool and Birmingham following its UK debut in Earl’s Court last week.