All Burger King articles – Page 5
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Analysis & InsightGetting social - the risks and rewards
As Chancellor Rishi Sunak grinned next to an unnecessarily large bag of Yorkshire Tea and Jacob Rees-Mogg threw caution to the wind in clutching a single walkers crisp, social media managers everywhere groaned in solidarity. “Look how relatable we are,” called the two men, “so normal!” Within minutes, Twitter warriors throughout the country were primed for battle. Yorkshire Tea, Walkers and Pringles (which committed the crime of simply sitting, unopened, on Reese-Mogg’s desk), were immediately inundated with online abuse.
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Analysis & InsightDelivery promiscuity in a fragmented market
Casual dining brands are becoming more promiscuous with delivery operators, MCA analysis has revealed.
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NewsPlanting the right seeds for sustained growth
Veganism has been labelled the megatrend of the next decade and the statistics back up this claim. Last month, more than 400,000 people signed up to this year’s Veganuary campaign, a 60% increase on last year, fuelled by shows such as Netflix’ recent “Game Changers” documentary. Whilst uptake of pure vegans has increased markedly, there’s also a very large market out there for people that simply want to reduce their meat intake, whether that is for environmental or perceived health reasons, rather than just animal welfare reasons. Sainsbury’s recent Future of Food report, which looks ahead to 2025, predicts 25% of adults will be either be vegan or vegetarian by then, with the proportion of ‘flexitarians’ set to rise to 50%.
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NewsCasual Dining back in growth in 2020
The leading casual dining brands are set to return to growth of around 1% in 2020, according to MCA Insight. The growth was largely due to a combination of inflationary pressures easing, and the stablising political climate boosting consumer confidence, it said. The sample of 250 casual dining brands, from large operators like KFC down to smaller operators like Flat Iron, found growth would return in 2020 after declines of -3.5% and -2.8% across 2018 and 2019.
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NewsBurger King UK embraces being a 'follower not a leader'
Burger King UK has “embraced being a follower, with an ambition to be a fast one” Tim Love, the brand’s digital marketing manager told delegates at MCA’s Hostech event this week.
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NewsReview of the Year part One
Amid a backdrop of casual dining carnage and CVAs around every corner, the industry had plenty of news in 2019. But Pizza Express delivered drama. With 490 sites in the UK, Pizza Express is a national institution. So when it announced a net debt pile of £1.1bn earlier this year, and premature rumours of its demise hit the airwaves, the country rallied itself in the way it does best these days – by keyboard.
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Analysis & InsightMixing politics with advertising: a risk worth taking?
What do politicians and fast food have in common? No, not a new deal every day and a tendency to fall slightly short of what the menu promises, but cause to print a huge Whopper on the side of a bus, apparently. In a world where an advertisement for Iceland that dared to criticise palm oil is met with uproar and banned for being ‘too political,’ brand engagement with political debate may seem like something best avoided.
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NewsGunwharf Quays – Restaurant and retail therapy a plenty!
With more than 30 bars, cafés and restaurants (as well as over 90 shops) Gunwharf Quays offers an abundance of opportunities for plenty of remedial treatment. Supported by its impressive waterfront location, attractive design and assorted leisure-related reasons to visit, Gunwharf Quays is one of the UK’s finest outlet shopping centres. So amongst some Christmas shopping, I was keen to see how it is using its extensive assortment of Food & Beverage purveyors to both restore weary shoppers as well as to act as a footfall driver in its own right. But also, and more critically, I was keener to see some something new and surprising.
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NewsAnother Deliveroo ad banned for misleading customers
The ASA has banned a recent Deliveroo TV ad for misleading consumers. The ad showed a woman receiving a Deliveroo order to her home, then handing out meals from various restaurants to her family and friends from a single bag, calling out “Chinese, KFC, Wagamama, Greek salad, Pizza Express, Burger King, Five Guys, Doner, Buon Giorno Italiano, prawn crackers…” before disappearing into the bag.
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NewsBurger King UK increases company owned portfolio to 100 restaurants
Burger King UK Group has purchased eight new locations, increasing the company owned portfolio to 100.
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Analysis & InsightDelivery market grows 18% to £8.4bn
The delivery market is valued at £8.4bn in 2019, up 18% year-on-year, MCA analysis reveals.
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NewsHop Vietnamese closes in on crowdfunding target
Hop Vietnamese has raised more than three quarters (81%) of its £750k crowdfunding target, with 19 days still left to go.
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OpinionAmerican dreamers
A fresh wave of American concepts have crossed the pond in recent years, and more are on their way. Why is the UK so appealing to US brands, and do we still want them?
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OpinionThe meat might be fake, but the science isn’t
With global sales of meat alternatives predicted to grow from 1% to 10% of total consumption over the next decade, operators should not ignore the generational shift in the way consumers think about food and how it’s produced, writes MCA contributing editor Peter Martin.
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OpinionTim Hortons: Power play
Tim Hortons may not be a household name in the UK yet, but if the QSR brand’s growth in North America is anything to go by, it soon could be. Georgi Gyton speaks to master franchisee SK Group’s chief commercial officer Kevin Hydes on its plans to steal market share.
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NewsJollibee heading for Liverpool
Filipino fried chicken chain Jollibee is set to open its second UK site in Liverpool.
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Opinion
How to give hospitality the personal touch
Using machine learning and AI could deliver huge benefits to hospitality, but there are challenges. MCA and Punchh brought together marketing and IT directors to discuss how best to do it.
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NewsBurger King ‘milkshake’ tweet branded irresponsible
The ASA has said a tweet by Burger King was irresponsible and warned it must ensure its ”future marketing communications did not condone or encourage anti-social behaviour.” On 18 May 2019 Burger King sent a tweet which read: “Dear people of Scotland. We’re selling milkshakes all weekend. Have fun. Love BK. #justsaying”.
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OpinionWoods: ‘Proper innovation can be a game-changer for growth’
Innovation is not just about developing new things, it’s about developing things that customers actually want – and there is a big difference, according to Emma Woods, chief executive of Wagamama.
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OpinionMurdoch: ‘You have to take action – nobody likes a ditherer’
One of the most important attributes of a leader is the ability to take decisive action, according to Alasdair Murdoch, chief executive of Burger King UK.