All Brewdog articles – Page 4
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News
Openings of the week
MCA rounds up this week’s biggest opening announcements, featuring BrewDog, Barrafina, Myungrang Hot Dog, and more
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News
BrewDog: ‘We pushed people too far’
In a podcast interview, CEO James Watt admitted the craft beer giant had “missed the mark from a people perspective” and outlined initiatives to improve work culture
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News
BrewDog eyes blockchain
The craft beer company is working with digital finance platform Globecap on controversial options for investors to “tokenise” their equity
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News
BrewDog unveils bio-energy plant
The £12m plant will power the production of over 176 million pints per year and result in 7,500 fewer tonnes of carbon emissions
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News
BrewDog bars see revenue up 31% in 2021
The Scottish brewer and bar operator said it has been achieving “record sales” in its bars so far this year, with 30 new venues due to open in 2022
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Analysis & Insight
BrewDog turns 15, but leaves its teenage years behind
MCA examines the latest and perhaps most radical move from the craft beer specialist, which includes staff gaining a share of the company’s profits
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News
BrewDog to ‘completely change how bars operate’
The “radically new business model” will see bar hourly staff benefit from a 50/50 profit share, while salaried staff will receive £120,000 worth of shares over four years
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Interviews
BrewDog’s James Watt on being accused of bullying and harassment
The Scottish craft beer brand was the toast of hipsters everywhere — until former employees launched a barrage of allegations against its co-founder, The Sunday Times reports
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News
BrewDog planning 27 new openings in 2022
The Scottish brewer and beer operator opens it latest UK site today in Basingstoke, which will be followed by bars in Waterloo, Lincoln, Ipswich and Chester.
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News
Openings of the week
MCA rounds up the most notable new site opening news, including Slim Chickens, Zia Lucia and The Vurger Co.
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Weekend Press
BrewDog’s Allan Leighton accuses HR crisis adviser of fuelling fire
The non-exec chairman has weighed into a row over toxic’ culture at the Scottish brewer and pub operator, The Mail on Sunday reports
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News
BrewDog CEO claims ‘significant fraud’ in online campaign
James Watt has said a criminal prosecution is underway for fraud and malicious communication following an alleged campaign of online harassment
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Weekend Press
Why is BrewDog’s green scheme causing controversy?
The Scottish brewer and bar operator has pledged to plant huge forest in Scotland, but some of its environmental claims have raised eyebrows, The Guardian reports
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News
BrewDog director resigns from board
Keith Greggor, an early BrewDog investor has resigned as a director of the brand, The Grocer reports
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News
BrewDog to launch official complaint against BBC
Co-founder and CEO James Watt said “the BrewDog I know and love” was not represented in the BBC Scotland documentary, which the company claims contained “dozens of inaccuracies”
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Analysis & Insight
Reputational damage control
Despite BrewDog’s insistence it is addressing claims of a toxic culture, negative headlines surrounding the conduct of its CEO James Watt continue to surface. MCA explores where the tipping point lies between the value of a brand’s founding principles and its long-term reputation
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News
Pressure mounts on BrewDog CEO over claims of inappropriate behaviour
James Watt said the allegations are false and denies behaving inappropriately, after more than 15 former staff spoke out
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Weekend Press
BrewDog’s James Watt accused of intimidating staff
James Watt has alleged that BBC programme-makers have received “highly defamatory” information after his email account was hacked, reports The Times
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News
BrewDog steps out of the dog house still keen to float
Chief executive James Watt says the firm has learned from past employees’ complaints and is set for a £75m expansion, The Sunday Times reports
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News
BrewDog to ‘draw line’ under toxic workplace claims
Following the completion of a review into its working culture, the Scottish brewer and pub operator admitted it had made mistakes and needed to address them