All Brewdog articles – Page 4
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Analysis & InsightOperators urge PM Truss to take action
As newly elected PM Liz Truss enters No 10, MCA speaks to the leaders of D&D London, Oakman Group, Punch Pubs and Hostmore about their key demands from the new government
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NewsCost pressures force closure of six BrewDog sites
James Watt, co-founder and CEO of the Scottish brewer and bar operator called on the government to take action now, or risk mass closure of pubs and bars
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NewsBrewDog shares first of ‘blueprint’ profits
The craft beer brewer and bar operator described the new rewards scheme as “setting the bar higher for hospitality workers everywhere” and said job applicants were up more than 75%
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NewsBrewDog introduces transparency dashboard
The initiative aims towards increasing transparency and improving work culture following allegations against the craft beer powerhouse
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NewsOpenings of the week
MCA rounds up this week’s biggest opening announcements, featuring BrewDog, Barrafina, Myungrang Hot Dog, and more
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NewsBrewDog: ‘We pushed people too far’
In a podcast interview, CEO James Watt admitted the craft beer giant had “missed the mark from a people perspective” and outlined initiatives to improve work culture
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NewsBrewDog eyes blockchain
The craft beer company is working with digital finance platform Globecap on controversial options for investors to “tokenise” their equity
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NewsBrewDog unveils bio-energy plant
The £12m plant will power the production of over 176 million pints per year and result in 7,500 fewer tonnes of carbon emissions
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NewsBrewDog bars see revenue up 31% in 2021
The Scottish brewer and bar operator said it has been achieving “record sales” in its bars so far this year, with 30 new venues due to open in 2022
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Analysis & InsightBrewDog turns 15, but leaves its teenage years behind
MCA examines the latest and perhaps most radical move from the craft beer specialist, which includes staff gaining a share of the company’s profits
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NewsBrewDog to ‘completely change how bars operate’
The “radically new business model” will see bar hourly staff benefit from a 50/50 profit share, while salaried staff will receive £120,000 worth of shares over four years
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InterviewsBrewDog’s James Watt on being accused of bullying and harassment
The Scottish craft beer brand was the toast of hipsters everywhere — until former employees launched a barrage of allegations against its co-founder, The Sunday Times reports
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NewsBrewDog planning 27 new openings in 2022
The Scottish brewer and beer operator opens it latest UK site today in Basingstoke, which will be followed by bars in Waterloo, Lincoln, Ipswich and Chester.
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NewsOpenings of the week
MCA rounds up the most notable new site opening news, including Slim Chickens, Zia Lucia and The Vurger Co.
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Weekend PressBrewDog’s Allan Leighton accuses HR crisis adviser of fuelling fire
The non-exec chairman has weighed into a row over toxic’ culture at the Scottish brewer and pub operator, The Mail on Sunday reports
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NewsBrewDog CEO claims ‘significant fraud’ in online campaign
James Watt has said a criminal prosecution is underway for fraud and malicious communication following an alleged campaign of online harassment
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Weekend PressWhy is BrewDog’s green scheme causing controversy?
The Scottish brewer and bar operator has pledged to plant huge forest in Scotland, but some of its environmental claims have raised eyebrows, The Guardian reports
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NewsBrewDog director resigns from board
Keith Greggor, an early BrewDog investor has resigned as a director of the brand, The Grocer reports
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NewsBrewDog to launch official complaint against BBC
Co-founder and CEO James Watt said “the BrewDog I know and love” was not represented in the BBC Scotland documentary, which the company claims contained “dozens of inaccuracies”
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Analysis & InsightReputational damage control
Despite BrewDog’s insistence it is addressing claims of a toxic culture, negative headlines surrounding the conduct of its CEO James Watt continue to surface. MCA explores where the tipping point lies between the value of a brand’s founding principles and its long-term reputation