Analysis & Insight

The value of celebrity and influencer endorsements

By Helen Gilbert 2022-03-10T08:29:00

Lionel Messi with Messi Burger

As rapper Tinie Tempah prepares to launch his fried chicken concept and Lionel Messi unveils his double-stacked steak burger for Hard Rock Café, Helen Gilbert explores the star-studded world of celebrity and influencer endorsements.

 

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