Analysis & Insight

The keys to loyalty scheme success

By Simon Brooke 2024-08-01T07:46:00

pret a manger subscription app phone mockup

From the launches of PizzaExpress Club and Pret Perks to Wagamama’s more recent Soul Club, MCA writer Simon Brooke investigates what makes for a solid loyalty proposition, and why there’s scope for even more growth in this space

 

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