Analysis & Insight

Mastering menu design

2019-05-24T07:29:00

Menu pricing analysis - December 2016

MCA’s Menu & Food Trends report provides some valuable insight into emerging and established fashions in dish description. MCA market insight director Steve Gotham digs deeper and reveals the most commonly used phrases, the most popular indicators of provenance and also examines the latest movements in the psychology of pricing.

 

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