Analysis & Insight

Logical step, logistical nightmare?

2015-09-28T08:24:00

PizzaExpress Delivered

PizzaExpress arguably made one of the most significant steps in its 50 year history last week when it launched delivery in two of its London sites. It is a logical move for the company, but as it looks to build share in a c£1.1bn market can it take on the logistical and marketing giant that is Domino’s?

 

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