Analysis & Insight

Heineken unveils pub growth drivers to unlock £1bn in sales

2018-04-12T08:31:00

Based on new global research into drinking attitudes of millennial consumers, the brewing giant has launched a new ‘Enjoy Heineken Responsibly’ campaign

Heineken UK has unveiled a research paper which it says can boost the pub trade by more than £1bn over the next three years.

 

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