Fried chicken and the 'frankenchicken' dilemma

Outside KFC HQ

Fried chicken is booming, with KFC and newer entrants Popeyes, Slim Chickens and Wingstop growing at a rapid pace. But with a relatively affordable product comes accusations of an over-reliance on fast-growth ‘frankenchickens’. Megam Tatum explores what it will take for major restaurant brands to shift to higher welfare poultry 

 

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