Pubs & Bars have seen a return to year-on-year growth during EURO 2024, with England & Scotland games being the key trading days in terms of outperformance versus the previous 12 weeks, HDI data shows.
Pubs and bars (unbranded) saw like-for-like sales growth of 9.9% during England and Scotland games.
However during non-home nation games, pubs and bars saw a 4.6% decline vs the last 12 weeks.
Delivery is the biggest winner of EURO 2024 so far, with its year-on-year sales growth outperforming the previous 12 weeks performance by 5 percentage points.
There was less differential between delivery performances during home games (+4.6%) and others (+5.4%).
Meanwhile, during the England vs. Denmark game, HDI analysis found that “surge pricing,” occurred in around 300 venues out of c.5,000 managed pubs & bars, with the average price per pint increasing by 30p or more in 83% of the sites, and by 60p or more in 11% of sites.
According to HDI, hospitality sales grew 1.9% year on year over the 12 weeks ending 11 June 2024, the period leading up to the start of EURO 2024.
Growth continues to slow, with coffee & sandwich, delivery and fastfood & takeaway continuing to be the best performing sectors.
Pubs & bars and branded pub restaurants are now seeing slight sales declines year on year, whilst the casual dining sector decline is now easing.
Inflation continues to ease, with year on year price inflation now sitting at +6.1% in managed pubs & bars and QSR & coffee shops.
Mark Bentley, business development director, said: “Based on our data, we can see that delivery is the biggest winner of EURO 2024 so far with its year on year sales growth outperforming the previous 12 weeks performance by 5.0% points. It’s interesting to see that delivery uplifts in performance are comparable across all game classifications.
“It’s positive to see pubs & bars sales returning to growth during EURO 2024, but here it’s very clearly the home nation games which are driving the uplifts in performance. In short, when England & Scotland are playing, people will make the effort to go to the pub to watch the game. But there’s less incentive, at least in the group stages, to make the effort to visit pubs for other games.”
