Analysis & Insight

Draft House deal gives paws for thought on BrewDog

2018-03-27T08:43:00

Vagabond

Yesterday’s announcement that BrewDog had acquired the 14-strong Draft House estate is the latest twist in the endlessly entertaining story of the Scottish upstart. MCA editor James Wallin discusses what this means for wider perceptions of BrewDog, as well as the implications for Draft House as a brand.

 

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