British food overtakes Italian; rise of aspirational consumers

British food has overtaken Italian for the first as UK consumers’ favourite choice when eating out, says new research that also suggests more consumers identify themselves as “aspirational gourmets” - although fewer of these are choosing to eat out

 

THIS ARTICLE IS ONLY AVAILABLE TO SUBCRIBERS

Already have an account? SIGN IN HERE

Gated access promo

Create your free MCA account to get instant access to this article.

Learn more about MCA here

Alternatively SUBSCRIBE for unrestricted access to all content. Contact us for more information