A swing and a hit

Competitive socialising has been a rapidly growing sub-sector of the UK leisure market for some time now. Be it crazy golf, darts, ping-pong, escape rooms, shuffle-boards or even axe-throwing, this segment is a broad church. The question raised more than most is will it be a sustainable part of the sector in the long term? With the recent fundraising by Flight Club and now Swingers, that conversation has now moved on to who will be the winners and losers. With a multimillion-pound investment from a leading investment firm, Swingers seems set to be one the formers, writes Mark Wingett.